Stop Feeling Unheard – Secrets to Creating Engaging Content
When you’re scrolling through your feeds or reading a newsletter that popped into your inbox, do you find yourself half-reading the actual message that was intended? Or was there something spectacular that pulls you in?
Creating content that truly speaks to your audience is the absolute key when trying to increase not just engagement, but brand visibility and revenue. So, using images that are either custom photography or very specific and relevant to your business that help you stand out, is a great starting point … but there’s more to it than just a great visual that gives people “the feels” …
It used to be that everyone was encouraged to provide so much value (for free!) — but that was pre-pandemic and before the massive flooding of online businesses. Now, the market is so incredibly saturated that it’s much more difficult to stand out; but there is a place for you in it — you just have to create it.
Now let’s talk a little bit about writing content copy …
It’s extremely important to write your copy specifically to your target audience. This means using their identities and values specifically throughout your writings so that it continues to draw them in as they read, which will likely making them want to see what else you’ve created or even (fingers crossed) to follow you (win-win!). Gone are the days of step-by-step tutorials on how to do XYZ, but rather to utilize your platforms to help you subtly shift perspectives and teach them something without specifically telling them what you’re doing. This might take a lot more time and effort at first as you adjust the way that you bring your brand to life through what you create, but if anyone can do it, we know you can!
The only way to win at content marketing is for the reader to say:
This was written specifically for me.
Even consider going back to recent content and making some slight adjustments to the titles can help attract new sets of eyes on it, which is the point of it all, isn’t it?
For example, if you have a blog post titled “Creating Morning Routines” and your target audience is mothers, you can tweak it to “Creating the Ultimate Mom Morning Routine” — or something to that effect. It’s the pure simplicity of adding the WHO to your content to attract the right audience can do wonders for engagement!
As for visuals … and we cannot stress this enough: make sure they are relevant to what you’re talking about!
There is nothing worse than clicking a post with a great graphic of say, a landmark or the outdoors, thinking the content will be about a recent adventure or place they recommend visiting, and the post itself is about mom hacks for around the house. #GoodGrief
Yes, the content might be great, but there are plenty of great photo options available (and for free!) to ensure that your intended copy matches your graphics.
Another secret we’d like to share is that the length of your copy does matter.
If you can explain something in a concise few paragraph (or even sentences) that leaves the reader feeling happy about having spent their time diving deeper, then do it. Of course, SEO (search engine optimization) is important and there are definitely those who prefer longer posts, but the chances of more people reading through until the end are lower. So, why spend your hard-earned time lengthening a post if no one’s going to read it to the end?
Instead, opt for small to medium-sized copy and deliver everything right up front.
I also want to note one more thing of utmost importance to keep top of mind when creating everything for your social feeds … It is never about you! (I know right?)
Truthfully, people don’t care about your business. They care about their problems.
So, be the solution they’re looking for. Lead with undeniable value that targets their specific needs. People will trust you only once they know you can provide the solutions they are looking for. But also, that you care about them. No matter what your services are, no matter what your program is, no matter how cheap your prices are or even how skilled you are … If they can’t see — and feel — that you care, they won’t stick around.
So, a great way to achieve this is to ask yourself every single time you’re ready to click that “POST” button … Will this pass your audiences “what’s in it for me” filter?
What I’m getting at here is to not just use social media to promote yourself and all your business-related offerings, but to give your audience what they REALLY want … exclusive access YOU, your deals and giveaways, tips and tricks, contests, personalized quizzes, motivation and inspiration (based on your niche) and content from other sources of relatable topics.
You want to capture their attention by being what they need.
So, we will leave you with this last thought: if your copy and visuals don’t have any personality and you sound like a robot, you can expect to hear crickets when you open up your insights.
We each have something that sets us apart from everyone else, and sure, it can be hard to discover at first or perhaps it doesn’t align with your brand identity but shedding at least a little personality into your content is a surefire way of boosting engagement and growing your audience.
Social media isn’t just for socializing anymore. It has become an extremely important and powerful business tool. And if used properly, consistently, thoughtfully, and wisely there are more than enough benefits to utilizing this online way of life for your business … Enough to make it worth your while, and then some.
So, don’t use social media to try to impress people; use it to impact people.
If you found today’s mom inspired blog post to be exactly the type of inspiration and know-how you were looking for, we would be very grateful if you would help this post spread by sharing the ❤️ with it socially, emailing it to a friend or dropping us a comment with your thoughts. You never know whose life you might change.
We get it, you’re a mom first! But your dream of becoming an entrepreneur is not going away … It wasn’t until recently when people began coming to you with questions or asking you for help that you started to seriously think about starting your own business. You want to start a business, but you worry if you have enough time to balance being an entrepreneur with being a mom. You have a burning desire to build your own empire, but you also have responsibilities.
Well … we completely understand and been there done that. It’s time to take the leap of faith and bet on yourself, beyond life as a mom. Because we don’t want you to do, is one day look back … and wished you’d done things differently. #Balance!
Our site will be a resource-filled space for all moms who have ever wanted to start their own small business working from home OR for any mom who already HAS a business but is struggling to grow. So, begin pursuing your passion(s) and become your own boss today by popping on over to https://thesmallbusinessmom.com/ to get started!
